From performing on festival mainstages and coaching musical artists to advising brands and businesses on their transition to Web3, JoeySuki’s career involves many highlights and lessons.
Joey Lelieveld, better known by his artist name, JoeySuki, began his career in 2004 at fifteen when he started turning tables at weddings and birthday parties in his hometown of Tilburg. By 2008, Suki had risen the ranks at local bars and nightclubs and scored a record deal with Sneakerz Muzik, a Spinnin’ Records sub-label. His most notable milestone came in 2011, when he released ‘Munster’ with EDM legend Hardwell, launching a flurry of international bookings and releases on top record labels. By 2014, Suki was performing on the world’s biggest stages, such as Tomorrowland and Creamfields, remixing top artists such as Jennifer Lopez, and releasing on A-labels like Spinnin, Revealed, Sony, and Ultra Music.
After years of consecutive international bookings and music releases, Suki became aware of growing personal mental health and well-being concerns on tour. Realizing he was no longer able to balance a healthy lifestyle with the rigors of his international bookings, Suki announced the formal retirement of his artist career in 2015.
Leveraging his past experiences in the music industry, Suki launched Artist Coaching in 2016 to provide “all the things I missed myself during my career.” He became a certified NLP Master Coach, which allows him to apply advanced coaching techniques in his sessions to aspiring talent and established artists. In addition to offering personal growth services, he currently shares free content to over 100k social media followers daily and publishes interviews with industry professionals to over 20K podcast listeners.
2021 marked a new endeavor for Suki. Already well-versed in the Web3 space for two years, he saw a promising opportunity to team up with his childhood friend. Together, they founded Momentible.io, an NFT platform that facilitates creating and selling unique sports moments as digital assets. Momentible’s notable collaborations include immortalized sports highlights from Dutch soccer team PSV, Dutch cycling Team Jumbo Visma and world record marathon holder Eliud Kipchoge. With a proven track record and established clientele, it was clear that Web3 was the future.
Today, Suki remains focused on mentoring the next generation of artists and helping onboard brands and businesses onto Web3 platforms.